I thought it might be easier for new readers to have a central, and in order, list of my “Marketing from the Ground Up” series of posts for all you would-be marketers out there. Hope this helps.
Part One: Marketing from the Ground Up
Part Two: Strategy to Branding and Back Again
Part Four: Be Social and Get out of the Building
Part Five: Dipping your Toe Online
Part Six: Up to your Ankles in Social Media
Part Seven: Waist High in Social Media Marketing