So why, when there are thousands of other things to be doing, have I (and you should too) have a blog?
Well, there are a number of reasons – but for the most part it is because I believe in content marketing and I need to practice what I preach.
Content marketing, the generation of content (articles, tweets, etc.) that create a following amongst potential clients, is currently considered the future of marketing. It is also, quite probably, the most honest form of marketing as it is an exchange of information. A blog is hopefully a dialog between writer and reader, meaning that the writer’s position can be challenged or supported.
So in addition to my Twitter feed, my rants on LinkedIn groups, and my book reviews on LinkedIn, I’ll be posting here about every week – thousands of other things permitting…