Archives for posts with tag: smart phone

I have a problem.

I love my smart phone a little too much, and I hate that.

A cell phone has been my constant companion for over 30 years. I never had one of the giant brick phones of 80s yuppies but my first phone was one of the first that made those phones look ancient even then.

However, the advent of the iPhone and social media changed all that.

I’ve spent a significant portion of my career working, at least tangentially, with social media. I still enjoy social media and find it to have value, but I am more and more aware of the downsides. I think the real turning point was TikTok. The pull of those short form video snippets was often just too much on days where not much was going on. Losing hours to the app, while not all valueless (poetry, politics, history, and religious scholarship can all be mixed in with the stupid cat videos and hilarious footage of people hurting themselves) was disconcerting. Like the borderline alcoholic that realizes that perhaps always having beer in the house is not such a good idea, when the app starts warning you that perhaps you’ve been on it too long, you know there is a problem.

I should make clear that I still like and enjoy social media. I’ve been making content for social media and the internet for well over two decades. Call me shallow, but I have much in my life to thank social media for. I also feel that its current place in society is so firmly cemented that to be without it would be detrimental to how I live.

But something had to change.

I’d turned off notifications years ago, no longer being the frontline person responsible for the hospitals’ I manage social media and reviews, has its advantages. For my own personal pages and sites, a brief check whenever I had a moment would do.

But the checking got way out of hand.

Sitting at my desk and getting sucked into checking the groups I was a part of, my social channels, and even personal email seemed to consume more and more time. Even more insidious, was the “always on” home display on my iPhone 14 Pro.

I’d managed to resist the draw of Apple Watch and other smart watches. Partly due to my affinity for real watches, but also because the constant checking seemed even more intrusive than I was already experiencing and harboring qualms about. It also helped to have coworkers who love their Apple Watches and them checking them while mid conversation was annoying enough to “not be one of those people.”

However, the extremely useful always on of my new, at the time, iPhone 14 Pro with its time and date display along with a cute picture of one of my dogs was gateway and constant reminder of the joys of browsing my phone.

But how to change.

When I travel, which I do a lot of for significant portions of the year, the scene in airports is one of obvious Smart Phone addiction. Rows and rows of people, not talking, not reading a book, but low level browsing of social media. I’m not judging, I still am happy to while away the time lost in this miracle of our modern age – the interconnection of smartphone, the internet, and social media.  However, the sheer scale of how much these little devices of glass, metal, and plastic have come to be extensions of our modern selves can be shocking when one takes the place of an outside observer.

But what to do.

It seemed, I was not alone in wanting to make a change in the cycle of cellphone social media and attention-grabbing content intruding on life. Multiple celebrities were announcing their ditching of social media, and there were even a few who were getting rid of their smartphones altogether. But this removal of this seeming essential device of the 21st century seemed to reek of privilege. For every celebrity who is removing the stress of social media and the constant interruptions of a smart phone, you know there is an assistant and / or a marketing team who filter access and are ever more locked to their smartphones as they juggle their own needs and that of those who employ them.

So what for mere mortals?

I had become aware of the Light Phone when it first launched, and I laughed like most people at the idea of wanting a Dumify phone and there being value in that. Now on its third generation, the Light Phone contains a lot of the conveniences of modern smartphones but with a monochromatic interface, limited apps, and no social media.

The downside of course being that I want and need social media in my life. I want and need various apps on my smart phone, to control alarm systems, remote access to work computers, control of my smart home, control of my electric car, notifications of the location of my keys, wallet, and dogs, and any number of other things that make up a connected life and work.  I was not ready to give up all that. I’ve read Ted Kaczynski and the Luddites, and I have sympathy with those arguments, I’m just not ready for the inconvenience, the disconnection, or in a place of that level of privilege, to make such a radical change.

An option would be to slave my iPhone to a Light phone as a hotspot. Meaning my iPhone could stay in my car or bag until I wanted it, but I could carry around a Light phone for day-to-day use. This seemed a needlessly complicated solution and I was also unconvinced that the temptation of the iPhone would not be too much and I would be back to square one but $500 poorer.

Then I found Dumify.

Dumify is an iPhone app, also available for Android users but you are on your own from here on out, that mimics the simpler interface of the Light phone, but does not impact the functionality of or even the regular interface of the iPhone.

By adjusting a few settings, and then just entering the apps you want daily / easy access to, the user can create a non-engaging, and thereby not tempting, interface for the things that matter most to you in a smart phone.

After a few weeks of use here is what I have found.

My smart phone screen time at work has plummeted making me far more productive when I am at my desk.

I still use and enjoy social media but it is as a choice rather than a need. I am therefore finding it limited to specific times of the day.

My simplified lock screen – see below – still can be a temptation but far less so.

In addition, when I open my phone, I get an immediate reminder that I really don’t need to be checking Instagram, Goodreads, LinkedIn, or whatever, right now due to the interface. That simple reminder, a reminder of virtuous smartphone usage if you like, is all I need to put my phone down.

Many people, when using a tool like Dumify, delete a lot of their other apps. I have not done this. I still like my iPhone. I just use it differently. A bit like being smart about alcohol consumption while driving. An unexpected bonus has been that I have been finding myself leaving my phone in my jacket pocket when I’m in the car. The temptation to check an app while at a set of traffic lights is now gone.

While the setup of Dumify is simple, and the app contains shortcuts to most popular apps, some research for company specific apps may be required. There are also multiple short videos embedded into the app to help the customization process. On the iPhone, the app uses URL Schemes and while it blithely suggests “just search on Google” for anything the app does not already have, I found this a little more complicated than I would have hoped. This might say more about the appalling state of Google search right now, than a lack of awareness by the app developers.

I found this article on URL Schemes extremely useful, however I did end up finding a few on my own either through searching or trial and error. It should be noted that the app uses a very basic implementation of URL schemes, and a lot of the documentation is about how developers can hack iPhone apps to do very specific things. When this is the case, I found just stripping the URL to its most basic form worked great.

These are the URL schemes I ended up having to make myself. I made most of them through trial and error as they are pretty simple.

Harmony Remote          harmony://                       

Hertz                                    hertz://

Lyft                                        lyft://

Music                                   music://

Open Table                        opentable://

Outlook                               ms-outlook://

RingCentral                       rcapp://

Southwest                         southwest://

Wallet                                  wallet://

Itunes Remote                 remote://

Dumify will also make you download a second app for some links. But this is seamless once it is downloaded.

Dumify is a onetime $4.99 purchase – another reason to love it. There are couple of other apps out there that do similar things to Dumify, but they follow a subscription model, and I was less impressed when I looked at them.

Dumbing down your smart phone is not for everyone. Just like being always connected is not for everyone. But it is nice to have choices, and I feel genuinely more in control of my time and feel that access to this wonder of the modern age is now on my terms and not on its terms.

A QR Code - I dare you to scan it!

QR Codes are those funny square barcodes that have popping up on magazine ads all over the place for couple of years now. The idea is to allow an easy way for smart phone users to enter a web address or contact information by just “scanning” the code on the printed page. A paper hyperlink if you like. Unfortunately, there seems to be huge misunderstanding about how QR Codes are actually used in the real world. This leads to an unsatisfactory user experience which hurts the brands involved and the entire concept of QR codes. QR codes have enough problems without brands making things worse!

QR codes are a short term fix until smart phones are clever enough to read and follow printed links for themselves. This technology is very nearly there, but until it is all the way there we are stuck with QR Codes. To make matters worse, there are two competing systems: the Microsoft Tag and the more conventional black and white QR codes that everyone but the Microsoft fan boys use.

There are four huge implementation mistakes that I see on a daily basis – I have got into the habit scanning every QR code I see in the hopes of seeing something cool, but mostly so I can feel superior to whomever implemented yet another bad QR code.

QR Code Mortal Sin #1 – Making the QR code too small to scan

Yes, I kid you not. Considering how expensive ad space is in most magazines and newspapers it always amazes me when I see QR codes that are so small that my iPhone 4S (arguably one of the most advanced smart phones currently out) cannot focus on them. I do understand that ads get re-sized for different magazines and different months but that copy often stays the same, but it all just feels lazy. Get rid of the QR code for crying out loud if you are going to perform a major re-size on a regular basis. Think of it as printing the wrong phone number or web address.

QR Code Mortal Sin #2 – Not having a landing page that is optimized for mobile devices.

What is the basic concept of a QR Code? To get a user to take out their smart phone and try to interact with your brand! So why make the experience horrible by making them constantly re-size and peer at a tiny writing on a tiny screen?!

QR Code Mortal Sin #3 – Using QR codes in Stupid Places.

Why, oh why, oh why, would you put a QR code in your email signature? Who is it for?! Are you really expecting a user to open up an email from you on their computer, see the QR code in your email signature, and then get out their smart phone and then try and scan the code from screen of your PC?! How about a simple link in your signature instead that you can just click on, or when you get the email on your smart phone, just touch! Because you can add a QR Code to your emails doesn’t not mean you should. This also goes for using a QR code for a picture on social media sites or on billboards on the side of the freeway.

QR Code Mortal Sin #4 – QR Codes that give a page not found error (also known as a complete waste of everyone’s time).

*sigh*

Nobody wants to do this!

As a little experiment, I scanned all nine QR Codes in the May 2012 edition of Veterinary Practice News that flopped onto my desk the other day. I used my iPhone 4S and the QR Reader for iPhone App by Tap Media (one of the most popular readers on the App Store) and if I encountered problems I also tried Red Laser App that includes a QR code reader. For Microsoft Tags I used Microsoft’s own reader App.

I only one bad URL during this test, and that was solved by using a different app do kudos to everyone involved for avoiding the most heinous of the QR Code mortal sins! Unfortunately, the new app just brought me to a slightly more involved , but admittedly mobile friendly, version of the same ad I was already looking at  (this actually happened to me twice during this experiment). Points for mobile friendly chaps, but a little originality would not go amiss either. I only had one QR code that was too small and therfore impossible to scan with any of the apps – they shall remain nameless but will surely burn in hell. Sadly, five of the QR Codes I scanned led to non optimized sites that were difficult to interact with on a mobile device. That leads me to believe that someone in a meeting somewhere said “we need to have QR codes on our ads because they are cool,” but did not actually think about what they were actually going to use the QR Codes for.

One company, however, did a really nice job however: Erchonica – who make cold lasers for wound therapy. They used both a standard QR Code and the Microsoft Tag which led to an optimized YouTube page with videos of Erchonica’s lasers in action. Very simple idea , and gave the reader something that they could not get with the printed page – video. Interestingly enough, another QR Code I scanned also took me to a YouTube page – however it had not been defined as a mobile page which seemed like significant missed opportunity. So nice job Erchonica – I even watched the video!

The rather nice implimentation of QR codes on the Erchonia ad in this month's Veterinary Practice News.

The bottom line of all this is that QR Codes can be a great little tool but are seriously misused. This hurts wide scale adoption and wastes a lot of time, energy, and money. As for the title of this post? I invite you to watch the great Scott Stratton, who is responsible for my current obsession with QR Codes, on the subject.