Ted Talks are ubiquitous, almost to the point of self parody. The great Ted Talks, and there are many, are internet classics. But what makes Ted different? And what makes a good Ted Talk? And what’s the difference between a good Ted Talk and a great one? More to the point, what can we learn from past Ted talks to improve our own talks and presentations?

I should start out by stating that Talk Like Ted does all of the above and more; however, it is quite possible that you would never get that far as it has an extremely crass and hyperbolic introduction in the stereotypical style of an old fashioned business self help book.

And that is a shame.

Because the rest if the book is not like that at all. What Talk Like Ted actually does is to deconstruct what makes, not only the most popular Ted Talks work online and in person, but also what makes the format work as a whole. With engaging stories about the talks themselves, and the people behind them, it connects the dots between seemingly dispersant topics and styles of talk.

A constant theme that Mr. Gallo makes in the book, is that creativity flourishes with constraints. Ted’s 18 minute limit on talks not only makes the talks ideal for consuming during a coffee break, and therefore increasing their viral potential, but also makes speakers clarify and simplify their ideas – much as Twitter does with its 140 character limit. In fact, a great take away from the book is to make your talk title fit into 140 characters and still be able to communicate the idea behind your presentation.

Another feature of Talk Like Ted, that sets its self apart just being a study of what makes Ted talks great, is its understanding that speakers often have no choice but to make their presentations longer than 18 minutes due to the expectations of conferences and audiences. By giving speakers the structure of successful talks, Mr. Gallo also presents ways to enhance and elongate without undermining the fundamentals already established. It would have been all to easy to just say “talk less.”

Well written and impeccably researched, Talk Like Ted, is both dissection of a cultural phenomenon and a self help guide for those that speak in front of others, or want to. This is book to refer back to, so I do encourage readers to get a physical copy. While I have an audio copy I know I will be referring back to it for my next talk and so a physical copy is on the way.

A two copy recommendation – a very Ted idea.