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This is the hardest book review that I have ever undertaken to write.

There are books that I do not feel I have the intellectual rigor to do justice too, The Righteous Mind by Jonathan Haidt for example, which was one of my favorite books of 2018, and there are books that I can’t say much more about other than “read it,” Traction by Gino Wickman falls into this category. White Fragility is both; however, it also shook me to my core, and I felt I had no choice but to try and do it justice. I can count on one hand the books that have upended my beliefs, as White fragility has done, during my life.

I was initially skeptical of Ms. DiAngelo’s New York Times bestseller. I was uncomfortable with a white author discussing race for a primarily white audience. Considering myself a reasonably “woke” individual, but never as pretentious to use such a term, what can I, as a reasonably well read and liberal individual be taught through a third party’s experience of racism?

That I am part of the problem.

Ms. DiAngelo’s book is a tour de force and a wakeup call for those that consider themselves allies, but all too often support racist structures and prejudiced behavior.

“Our simplistic definition of racism as intentional acts of immoral individuals engenders a confidence that we are not part of the problem and thus our learning is complete.”  – From White Fragility

White Fragility changes, some may say clarifies, our definitions of words that have melded into, as Ms. DiAngleo would probably agree, a binary good and bad. I cannot be those things because I, or they, am a good person. By not being to get past this logjam, true discussions of racism are impossible.

As quoted in White Fragility; “Racism is a structure not an event. A structure of oppression that goes beyond individual prejudice and discrimination.” In other words, racism is tied to societal power. Only whites can be racist because only whites, in the United States, hold societal power. That whites cannot help but be racist, is partially explained by being brought up in a racist society.

These are powerful and disturbing words for most white people to hear, let alone believe. It is helped by defining other terms, not just in their racism framework but in anthropologic one.  Prejudice is prejudging someone based on the social groups that the person belongs to and based on little or no additional information. “All humans have prejudices,” writes Ms. DiAngelo. Discrimination is action that is based on prejudice. It is therefore possible to be racist, because one comes from a racist society, but not be prejudice or practice discrimination.

In a devastating section of White Fragility, Ms. Diangelo shows us how “whiteness” has become the norm for “human” and challenges us to think about the patterns of friendship, culture, and society in general that we grew up in and continue observe today that reinforce a racist society. That believing we are in a post racial society, or that by our uniqueness of experience or background, means that we are immune to group messages and “white solidarity,” is expertly dismantled by Ms. DiAngelo’s totally logical arguments.  That “good schools” has become a metaphor for a “more white neighborhood,” is the most obvious example of this.

“The way I see the world, drives my actions in the world.” – White Fragility

White Fragility is not an easy read. This is not because of Ms. Diangelo’s prose, which are excellent, but because this is a book that you will disagree with. That is its purpose, to challenge your basic assumptions about the society we live in. To see the world in a different way. To understand the world as people of color understand the world. And hopefully understand the strictures that are in place that make it so hard for white people to have discussions about race, in any meaningful form.

White fragility is a starting point to allow our world view to be changed, and perhaps to make us more open to hearing feedback on when the society we grew up in, and live in today, intrudes on our interactions and friendships with people of color.

Read this book.

Scott Stratten, and latterly with his wife Alison, have written five other books on the intersection of customer service, social media, and marketing. I have reviewed most of them, which you can find here, routinely listen to their podcast, The Unpodcast, and I have a framed and signed “Don’t try to win over the haters. You are not the Jackass Whisperer” poster in my office. I am an unashamed fan boy.

Their books have swung from deep dives into marketing theory, to jokey and fairly superficial explorations of the absurdities that the marketing, and wider business world, is full of  – always with humor sprinkled throughout.  Although by no means an expert, I am certainly familiar with their work and their thinking on a variety of subjects.

Their latest book, would seem to an addition to their collection of books with a “gimmick.” A 125 question and answer book to see whether when presented with an example of “jackassery” one responds with a “Jackass Reaction” or a “Whisperer Reaction.”

But…

That is not what if going on here at all.

By coming at the subject from an indirect angle, the Stratten’s have laid bare our worst instinctual reactions to other people’s worst behavior. It shows that, in many instances we are just as much the problem rather than the innocent victim that we too often paint ourselves as. The implicit message is that the only way to deal with bad behavior is not to react to it out of outrage, but out of understanding and an attempt to solve the real underlying issue. To be the better person.

Of course, the book, and by assumption the authors, are not suggesting that all behavior is acceptable, but that “pick you battles” is really mantra we should all live by. That we have a responsibility to make the world a better place, and that starts with our interactions with each other. I find this particularly interesting as there was an element of “shame culture” in the earlier Unpodcast episodes. Jon Roson’s excellent “So You’ve Been Publicly Shamed,” which I reviewed here, goes much deeper into the culture of naming and shaming online; and the Jackass Whisperer seems to be a repudiation of that shame culture.

The Jackass Whisper is over the top, although most of the inciting incidents seem to be based on real occurrences (we really are doomed as a species), the reactions, both as a Jackass or as a Whisperer, are so over the top that it becomes useful to use them as a gauge for how you, the reader, would deal with such a thing. If one is being honest it is easy to see where your reaction is really not helpful, although perhaps satisfying at the time in terms of revenge.

It is, or course, easy to read this book superficially – as I did initially if I’m honest. But it subtly asks questions of us that are not easily answered. Is this the person I want to be? Do I really have to react like this to perceived provocations?

I’ll leave you to guess in the comments on my Jackass scale, but really that is not what is important about the Jackass Whisperer. It is the thought, and potential internal discussion, on the nature of reaction that a thoughtful reading of the book provokes, that makes it well worth your time and the purchase price.

courage
Farnziska Iseli’s book “The Courage Map: 13 Principles to Living Boldly” is a short book that makes the case for adding more courage into our lives to make them more interesting, more enjoyable, and more successful.

Ms. Iseli then further breaks down courage, as the title suggests into 13 key principles. These 13 principles are obviously important to Ms. Iseli, and have informed her business, personal, and travel life. It is also obvious, that some of these principles have been thought about extensively over a number of years give the book a sense of intellectual rigor that is sometimes not found in other books of its type.

The Courage Map can be a little schizophrenic; however, as personal development books go. On the one hand, it dips in and out of travel book territory to underline and exemplify the 13 principles at the core of the book and one finds oneself wanting to either hear more about a particular principle or about the anecdote about Iranian border guards.

This is a little frustrating, because it lends the book the air of a spoiled adventurer, which Ms. Iseli patently is not. For those who do not know, Ms. Iseli is a highly successful serial entrepreneur and speaker. I found myself throughout wanting to find out more about Ms. Iseli’s travels and gain a deeper grasp over what her trips meant to her and he philosophy of courageous living. Almost as if there were two books fighting each other.
This is a shame, because there is some really good thinking in “The Courage Map.” There are short throw away phrases that resonate long after they have passed in the book. Who doesn’t understand what a “poop shower” is? I for one am glad to add it to my vocabulary. Likewise, the insight that “kindness is like snow – it beautifies everything it covers,” a quote from Kahlil Gibran, is an immediate and pivotal idea to glean from any book.

Which chapters resonate with the reader, I suspect, will be wildly different with each  individual reader. I found the chapter on non-attachment particularly illuminating and gave a serious reason for thought and pause – really the purpose for any book of this type. While I found the chapters on “flow” and “love” a little too in the realm of new age mysticism.

There is a lot to take from Ms. Iseli’s book, and it is a book I expect to dip back into. Not all of it is for everyone I suspect. But its central theme, that we should all learn to live a little more boldly if we want to be happy, is an admirable quality and certainly one that is helped with a thoughtful reading of “The Courage Map.” While perhaps a little frustrating for some readers, there is some great stuff here in “The Courage Map,” which makes it worth your time to read and keep on your shelf.

design your future

When you review books, and particularly when you are behind in reviewing the stack of books at your bedside like I currently am, you form opinions of them as they wait to be read.

This is, of course, complete nonsense, the very definition of judging a book by its cover. But it happens.

For some reason when “Design Your Future: 3 simple steps to stop drifting and take command of your life” was sent to me, I took an instant dislike to it. I don’t know if it was the cover, or the tag line, or just more likely the subject matter. I rarely find that books meant to inspire me to change my life ever actually do. But I read it more out of a need to get it off my nightstand than anything else.

So by way of contrition let me be the first to say, I was wrong about this book.

I absolutely loved it.

Mr. Quartuccio has managed to mix basic cognitive behavioral therapy tools with basic goal setting and created a rather elegant way of looking at one’s life and life goals, without the pitfalls and baggage that makes people like me hate books of this type. “Design your Future” is an easy read with an elegant layout that does not feel simplistic.
The main idea of “Design Your Life” is that awakening, disrupting, and designing your life is a constant process that puts you in command (not control) of your life and helps you identify what is actually important to you. That most of us drift through life, afraid to make changes, but unhappy with our lives and with vague life goals that show a constant lack of progress, is probably not news to many people. That the stories we tell ourselves reinforce the status quo, and therefore continue to make us miserable, however, may be. What is really unusual is to finish a book with a real sense that these issues are solvable with a little work on your part.

One of the most intriguing tools in the book is the suggestion to write your own eulogy. Not as macabre as you might thing, writing your own eulogy actually gives a destination to your life. How long do you want to live? What are the things that you want to achieve before you die? What is actually important to you? By creating these fundamental goals for one’s life, one can then work backwards to see what the lessor goals need to be while also providing motivation. “I want to lose 20lbs” because I need to lose weight is a little adrift as a life goal, while “I want to lose 20lbs because my doctor says that will help me in my goal to make it to 80 years old” is more anchored into a general scheme to take control of one’s life.

I also really like the book’s emphasis on completing things rather than trying to make them perfect. “Ultimately, perfectionism is a guise for fear. Fear of being judged or being attacked or having your flaws exposed or whatever other weird hang-up you’re carrying. The book you’re reading is littered with so much imperfection it makes me cringe. But guess what? I’ve got a book.”

The nitpicker in me finds the over emphasis on meditation in “Design Your Future” a bit much, however, in fairness to Mr. Quartuccio he does acknowledge that all he wants to do is “ignite a personal curiosity” which he did in me.

Design Your Future is a surprising and useful book that talked directly to me. Perhaps it was just the right book at the right time; however, who cares. It’s a great read and made me think.

I’m off to write my eulogy.

age of infuence
I’ve been following Neal, as a voice on marketing and social media, for easily 10 years.

When he announced the opportunity to buy his new book in advance, receive a signed copy, and be mentioned in the acknowledgments for to helping to support the book’s creation; I took him up on his offer – LinkedIn paying off once again.

You can find me mentioned, and neatly bisected, between page ix and x.

Fame at last.

I delve into this minutia because Neal’s book deals with, and makes the case for, influence and influencers. In how to both leverage and engage influencers in a successful business relationship, but also on how to be a successful influencer in the first place.

Influencer Marketing has received rather a bad wrap outside of the marketing world – particularly by the business community. This is mainly due to news stories of millennials traveling the world, and expecting hundreds of dollars in free goods and services in return for a good word on social media of dubious value. It is also not helped by stories of influencers using their networks to “take revenge” on businesses they feel slighted by; or who have spurned their advances.

“The Age of Influence” makes the case for influencer marketing to actually be an extension of normal social media engagement, taken to its next logical level. Those of us that have our own brands, and brands that we work for, on social know that our own personal posts are treated much more favorably by algorithm gods than brand business posts. It’s a “pay to play” world.

Influencer marketing leverages the personal voice for business purposes. Where “The Age of Influence” really succeeds is in showing the reader that influencer marketing should really be about the relationship between the brand, the influencer, and their larger social following. That the pinnacle of influencer marketing is not a paid Instagram post by someone famous. The pinnacle is rather the partnership, on a long-term basis, between a fan of a product or service, who also has their own fans who trusts the message because of the messenger. Trust is based on authenticity.

There is, of course, a tendency for brands to want to control their message, voice, and overall look. This is normal. As marketing professionals, we spend a lot of money, time, and energy into creating a look and personality for a brand that we are happy with. However, to do this with influencers is to stifle their natural creativity and voice that made them influencers in the first place. Likewise, influencers are not content creation adjuncts to the marketing department. Working with influencers, whose followings come in all shapes and sizes, is a partnership that could be allowing them to interview staff, get a sneak peek at a product or service, or giving discount codes, or products, to followers. The more successful the influencer, the more like working with a traditional media company the relationship becomes. But at its core, when influencer marketing is successful it is about a relationship where both parties are happy and getting what they want out of the collaboration.

There are significant legal issues with paid collaborations between influencers and brands. And while “The Age of Influence” does not deal with this in depth, it does warn of the pitfalls and make it clear that these are issues to address with any campaign that must be taken seriously.

“The Age of Influence” is much more than a “how to” manual of influencer marketing; it is a treatise on how influence is actually about boosting engagement and having a more dynamic relationship between customer and brand. How in its earliest of stages, influencer marketing is indistinguishable for just good social media engagement. As Neal states in the book, don’t get too focused on the tools; but the tools to get started are all in “The Age of Influence.”

If you feel that influencer marketing is not for you; “The Age of Influence” begs to differ, and if your interest is already there then it is the all-important bible.

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advice trap

When the nice people at MBS Works sent me a copy of The Advice Trap to review, I was intrigued by its premise: That we all have an inner advice monster that gets in the way of us getting better results from the people we manage, coach, or mentor, because we talk too much.

This is me in a nutshell. And while I freely admit it, I find it difficult to do anything about it.

Mr. Bungay Stanier is also the author of The Coaching Habit which I have not read. This is unfortunate, because a failing of the Advice trap is to act as too much of a sequel / advertisement for Mr. Bungay’s other book. But if you can look past this, and its other main issue (see below) there is actually valuable and worthwhile advice for all those who are routinely asked their opinion. This is, of course, the central paradox behind the Advice Trap, it is a book about how giving advice is a trap and a monster, which can only relay this idea by… giving advice. To Mr. Bungay Stanier’s credit he does freely admit and deal with this irony.

A central theme of The Advice Trap is that giving advice is generally more about the person giving the advice and does not actually solve the issue at hand, never mind actually benefit the person who is doing the asking. What the Advice trap does is give the reader tools to help them stop immediately leaping to give their own take on what they have been asked, but to dig deeper, be more curious about the issue, and see if by working with the questioner that a better solution cannot be arrived at. It also makes the point that the best solution may very well not be arrived at by the yourself and how to be prepared for that.

These are powerful and useful tools and ideas. Framing them as “The Advice Monster” is actually close to genius. It also goes deep into why as leaders and managers we often fall back on giving advice when it does not work as well as we think it does, and rarely does anything for our team’s growth.

That managers need to be more empathetic and have humility is not new to anyone who has read a business book in the past twenty years. Where the Advice Trap succeeds is in actually giving practical advice (there’s that paradox again) on how to do that while in the middle of leading a team or coaching an employee.

This brings me to The Advice Trap’s main failing: it is so jargon heavy that it becomes overwhelming at a couple of points, and gets in the way of what the author is trying to achieve. That Mr. Bungay Stanier has created a useful toolbox is not in doubt, but that tool box can be very difficult to open and to remember which tool to use when is a problem.

This is a book to take ideas from and to adapt and use them for your work environment. Which indeed seems to be how the book was written in the first place given the references to other works. The Advice Trap is a good book for both new and experienced managers, because we are human and we all fall into the same trap – The Advice Trap. It makes for uncomfortable reading in places; its never nice to see one’s unconscious motivations laid bare, but The Advice Trap is important because business books so rarely challenge our own assumptions about ourselves.

This is a challenging book on multiple levels, but that should not let that stop you using it to tame your advice monster. Those monsters need taming and the Advice Trap has the tools to help.

 

hitmakers

Why do some ideas become wildly popular while others languish in obscurity?

Derek Thompson’s riveting, and impeccably researched, book; “Hit Makers,” postulates that there is a formula to making ideas popular. It argues that knowing how manipulate ideas to create successful products has major implications, but that it is also just as important is to understand when successful products are the result of manipulation.

At its core, Hit Makers asked two questions:

  1. What is the secret to making products that people like, whether they are music, movies, TV shows, or Apps in the vast cultural landscape of today?
  2. Why do some products fail, while similar ideas catch on and become massive hits?

Mr. Thompson tells us that people are both neophiliac, a love of the new, while also being neophobic, a fear of the new. People who are hit makers marry old and new ideas. They create familiar surprises. People tend to gravitate to the familiar – the most popular movies in recent times have all be sequels or reimagining of existing properties. People want new things, but they want those new things to seem familiar.

The most popular theory of modern content creation is that if you make great content, it will be recognized, shared, and go viral. However, Mr. Thompson states; “Content might be king, but distribution is the kingdom.” Catchy tunes that do not get air play on the radio will remain unknown. New tunes get on the radio by being new, but being familiar enough to listeners that they do not turn off.

Repetition, repeated exposure which creates familiarity, can actually be used to engineer popularity in groups of people. Politicians have known this for years. Consider this speech by Barack Obama:

“For when we have faced down impossible odds, when we’ve been told we’re not ready or that we shouldn’t try or that we can’t, generations of Americans have responded with a simple creed that sums up the spirit of a people: Yes, we can. Yes, we can. Yes, we can.
It was a creed written into the founding documents that declared the destiny of a nation: Yes, we can.
It was whispered by slaves and abolitionists as they blazed a trail towards freedom through the darkest of nights: Yes, we can.
It was sung by immigrants as they struck out from distant shores and pioneers who pushed westward against an unforgiving wilderness: Yes, we can.
It was the call of workers who organized, women who reached for the ballot, a president who chose the moon as our new frontier, and a king who took us to the mountaintop and pointed the way to the promised land: Yes, we can, to justice and equality.
Yes, we can, to opportunity and prosperity. Yes, we can heal this nation. Yes, we can repair this world. Yes, we can.”

Or this speech by Winston Churchill;

“We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.”

Mr. Thompson makes a convincing case, although not guaranteed, that popularity can, and has been for centuries, been manufactured and manipulated, but that it can also occur spontaneously by specific sets of circumstances.

Hit Makers is a starting point for understanding how and why things become popular and how we can get our ideas to find their audience, and what we can do to create that audience in the first place. It postulates that we misunderstand terms such as “viral” and “influencer” therefore ideas are not spread in the ways that we hope.

Hit Makers is a phenomenal book for anyone who sees to understand ideas and popularity. It draws from history and the present day. It should, for better or worse, change the way you share ideas and see how ideas change the world.

new econmics
The New Economics was first published in 1993; the year of its author, W. Edwards Deming’s, passing. Now on its third edition; however, it is arguably more relevant now than it has ever been. Deming has never received the acclaim in the United States that he undoubtedly deserves. He seems to be one of those authors that people cite, but rarely read.

The New Economics does not feel like an almost 30-year-old business book. Its ideas seem fresh and its voice is refreshingly new. If it was written today, and there are several books that focus on several of his core ideas such as the excellent Measures of Success, it would be hailed as a master piece of business literature.

Deming is an advocate for the process. This is often interpreted reducing the people is those processes as mere cogs in the machine. This, however, is unfair to Deming who is a believer if people driving the process. He is also a believer in management managing by taking responsibly for its failures. “The operator is not responsible for quality.” Says Deming. “That is the responsibility of management in conjunction with the customer.” He then proceeds to prove it with his famous red bead experiment (see below.)

Deming was an advocate for a sensible use of numbers, but Deming also believed that “We manage by theory prediction, not by numbers.” The use of numbers can help inform the theory, but really it is the manager’s responsibility to make that intuitive leap. “He who innovates, and is lucky, will take the market” says Deming. As an example of this Deming uses training. We never use numbers to justify training, but everyone does it – why?

I find Deming, and The New Economics, particularly interesting when it comes to goal setting and the importance of having a system which is often overlooked, even with our obsession with S.M.A.R.T. goals. “Companies have aims. With goals you must have by what method. Numerical goals need processes. A numerical goal without a process is meaningless.”

This is a heavy and involved book that is probably not for everybody. But it focuses on the way that management is performed. Not in how we motivate out employees to do their tasks better, but in how we design those tasks so they are naturally performed better. A the red bead experiment points out we often grade and evaluate employees based on the results of a system that they have little to no control over. We so rarely focus on process in business, we leave bad processes in place and then pour money and energy into managing employees who by their very actions are telling us that the problem is the process.

It is not too late to learn the lessons that Deming was trying to teach us 30 years ago.

It is about time.

measures of success

When reading business books, the reader, hopefully, takes away some great new ideas. Or has a realization that they should double down on something they are already doing. Occasionally, one comes across a book that actually reframes what you do and how you do it.

Mark Graban’s last book, Lean Hospitals which I reviewed here, had that effect on me; it made me realize that as a manager, my strength is to focus on processes and work with my team to make processes work better. Now with his latest book, Measures of Success, Mark has done the same again; this time with how we look at data and measure results.

The main argument in Measures of Success is that as managers we often are given, and collect, huge amounts of data that but that we either overact to “noise” or miss the signals that the data is giving to us because we are looking at that data in the wrong way. What Measures of Success gives us is a tool, in the form of an X-Chart and an MR chart, which allows us to view the data in a process and see the signals that the data is giving to us. Armed with these “signals” managers can then try to find out what has happened to the process to cause the signal in the first place. Because we are not chasing our tails looking for signals that’s are just noise and therefore not indicative of anything we should have the time to react appropriately when we see a valid signal.

Mr. Graban not only explains how X-Charts and MR Charts work, and how they work together, he also gives the reader exact instructions on how to create them and also why they are superior to other charts and methods of looking at data. He is particularly dismissive of targets and trend lines and provides damming evidence for both. The whole section, in fact reminds me of the Economist Roland Coase’s famous quote; “If you torture data long enough it will confess to anything.”

His case is compelling.

There is a point early on in Measures of Success where I was having issues understanding exactly how MR Charts (which measure rate of change) related to X-Charts (which measure actual data). Thankfully, a very helpful appendix takes the reader step by step through creating both, including excel formulas and providing links to where templates can be downloaded. The take away here is: if you get stuck read the appendix.

“Measuring is Easy, Managing is Hard.”

Measures of success, at its heart, is a plea to manage from what the data actually says, not what a manager or senior executive thinks it says. It makes the case that; “We don’t manage the metric, we manage the system that leads to the results, and we lead the people who help us improve the system.” If we set a target, what does that mean, other than just being a vanity metric pulled out of thin air? If we are wanting different results that what we already have the focus should not be on the target but on changing the system that gives us those results.

Mr. Graban’s Measures of Success is actually quite a short book, but is filled with color illustrations, and examples with which to make his case. There is even a section on how to implement X-Charts and MR-Charts at your business.

For anyone who considers process important to their work, and those who look at data, Measures of Success is a must. This is a book that promotes a structural change in how managers react and adapt processes. Most business books talk about how we manage change, few focus on why we are changing in the first place or whether there is an actual need to change.

Simply put, this book will change how and why you manage.

 

The Culture Code

It is easy to dismiss “The Culture Code, The Secrets of Highly Successful Groups” by Daniel Coyle within the first few pages as I very nearly did.

This, however, would be a mistake.

There are two initial problems. The first is in the choice of companies, or organizations, that are used as case studies. In the time since the book was written, and even since its publication in January of 2018, two of these heavily featured companies have undergone significant cultural upheaval and it is hard not to see those case studies through the prism of hindsight. Pixar lost John Lasseter due to revelations in the wake of the #meetoo scandal. And Zappos, to add to the woes mentioned in the book regarding the Downtown Project, lost 18% of its workforce, including a significant proportion of management, due to its all or nothing adoption of Holacracy. To be fair to both companies, they both seem to have survived these events and continue to grow; but it does make the reader question the book from the start.

In addition, it is hard to shake the impression from the initial introduction and chapters, that The Culture Code and its talk of “belonging cues” is more about hacking interpersonal relationships and the manipulation of people through our actions and specific phraseology. Which just feels wrong.

This, however, is not the case.

What the Culture Code has unpicked is the remarkable reasons why teams of people work well together, and why they don’t work. We presume teams of skilled individuals will produce skilled results. And we are wrong as Mr. Coyle points out. Belonging cues, which can take the form of active listening, light touching, showing people where they fit into an organization, the closeness of employees’ desks, and the language we use, creates a continuous sense of safety. Even just simple “thank yous” from managers, and them picking up trash, can signal that “we are all in this together” and that they serve the group.

As with most culture research, The Culture Code repeatedly emphasizes that great cultures start at the top. One of the ways to create a safe space for the group is for leaders to be vulnerable. Being vulnerable is a significant belonging cue. Vulnerability sparks cooperation and trust, and asking for help as a manager, or leader, sends a clear signal that you have vulnerabilities. Interestingly, vulnerability can be contagious with the obvious benefits to the group. Difficult and painful interactions can actually help create a more bonded team through shared vulnerability.

While creating a sense of safety and vulnerability in the group makes for a better team, Mr. Coyle turns to storytelling to give that team focus. Groups that have successful cultures repeatedly and consistently, often to the point of redundancy, tell their story. Simple beacons, such as slogans, phrases, or imagery, focus attention to the shared goal. “High purpose environments are filled with vivid signals” the Culture Code reveals referring to Pixar having images of Woody and Buzz Lightyear in their buildings or the Seals having a piece of the World Trade Center in their lobby.

“Build a language to build behavior.”

Do we really need to tell nurses and other staff that a particular surgery is better for the patent, and that they should speak up if they see a mistake, even by a doctor, being made? The answer the Culture Code gives us is a resounding yes.

“The value of signals is not in the information but that they orientate the team to the task and to one another. What seems like repetition is in fact navigation.”
The Culture is that most unique of books. A book arranged and filled with great ideas and real-world examples of those ideas in action. Impeccably researched, the march of time notwithstanding, and well written, The Culture Code is a leadership book about daily interactions and grand visions. It is a management book showing the pitfalls and routes to success.

I’m better for having read it, and I have no doubt that it will be a book I return to and recommend to other managers.

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