Bad feedback, subtle (and not so subtle) digs on Twitter, your mistakes pointed out for all to see, and then you go make it way worse…
In your online life, just like your business life, it can be hard to take criticism. We are not married, after all, to our peers – business is personal. But just like in person, going ballistic certainly does not help the relationship, how you are perceived by other people, or even your own equilibrium.
I seemed to attract a deluge of criticism online and off recently. In addition, I had a management issue that felt like backhanded criticism. Although my first instinct was to react as if these were attacks, by standing back, taking a deep breath, and actually trying to see what the other person was saying, I realized that they all had merit – and in some cases, there were things that needed addressing.
What is so odd, for me, is that, I consider it a key function of my job to address client issues when they come up about my practice. I survey every client who visits us, so thanking clients for positive feedback, and trying to address negative feedback, is part and parcel of what I do.
Learning the lesson that bad, even unjustified, feedback about your business is not a personal attack was an easy lesson to learn. Understanding, that personal business criticism should be handled in a similar vein is harder to learn, but ultimately even more important.
Comments welcome (please be gentle…)
MIke,
I agree with your approach 100% when the criticism is fair and has the aim to improve the situation. Not all criticism is level headed though, so how do you approach online comments that are rants or appear hysterical in their approach?
Thanks
Mike Pownall, DVM
Hi Dr. Pownall,
I find that when the comments are really over the top that is the time to be even more level headed. The phrase “I’m sorry you feel that way Ms. Smith,” works particularly well. I believe that in these situations you are in a battle to be seen as the reasonable and fair one. I think the rants just show up how unreasonable someone is. It is the intelligent and measured response, that you are still unable to respond to effectively, that are the real problem.
When things border on hate speech / racism I don’t engage and refer to the moderators, if they exist, as that is against most TOS.
I have seen a hospital that was literally stalked online after the death of a pet. Even in those extreme circumstances the level headed answer showed up just how unreasonable the other party was being.
Mike