For frequent and long suffering readers of my blog (there are some of you out there so my analytics tell me) may already know that I am a bit of a Scott Stratten fan boy. Last year I reviewed The Book of Business Awesome / Unawesome and wrote my own diatribe about kittens and QR codes which owes a lot to one of Scott’s talks. I am also a huge fan of the new “UnPodcast” and the “Vegas 30” podcast. The bottom line is then, how could I not review Scott’s latest venture into the publishing world.
Subtitled “How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground,” QR codes kill kittens is familiar territory for anyone who follows Scott on a Twitter or Facebook (and familiar content if we are being honest about it). Essentially a short picture book, if gives example after example of bad implementation, missteps, and general marketing / social media insanity which makes QR codes are an excellent meta fore.
It is not that QR codes themselves are bad, it is that on the whole the implementation sucks and we use them for the wrong reasons – it is not customers who want QR codes, but rather the companies that think using them says something about how “tech friendly” they are, when in truth it normally says the reverse due to bad implementation.
This is not a how-to guide by any stretch of the imagination (see his two previous books for that kind of experience), but rather an affirmation that you are doing things right (or wrong).
Funny, clever, and vintage Scott, QR Codes Kill Kittens is the perfect present for the marketing or business person in your life…
…Or just a great treat for yourself.
(Clicking on the cover above will take you to the book’s Amazon page and contribute to my book buying habit / problem.)