Being, effectively, a self-taught manager, there are things you come across that drive you crazy. One of those things is the insistence, from people with MBAs, to only look at data when it comes to decision making. While I am a great proponent of education; I have my career in spite of a lack of further education – not because of it, I find the constant insistence on relying on data to be frustratingly narrow minded and lacking in imagination.

Restoring the Soul of Business, Staying Human in the Age of Data by Rishad Tobaccowala is one of the few business books that actually supports the downplaying of data, and by god is it refreshing to hear.

I should make clear; this is not a “touchy feely” plea for businesses to be based on being nice to people; but the business case for giving equal weight to both “stories” and “spreadsheets.” That the best business decisions are often not data driven, but driven by the experiences and ideas of individuals.

There are points in the book, like with many books that argue for seemingly “too good be to true” ideas and concepts, that the reader can become frustrated and want to yell “Yes, but..” Mr. Tobaccowala; however, deftly sprinkles in touches of reality which gives context, and caveats, to benefits that seem to have no place in the business world of real people.

Restoring the Soul of Business is a plea for the middle ground. That data has its place, and is not an omnipotent modern god as pointed out by Cathy O’Neil in her excellent Weapons of Math Destruction that I reviewed here, and that people with ideas and intuition, stories in other words, can balance each other in the workplace. Over reliance on either the “story or the spreadsheet,” a phrase that does begin to grate after a while, is a trap to which we can all fall into; and many businesses already have.

It is the realism of Restoring the Soul of Business that makes it a book worth listening to. That data driven companies tend to have cold cultures and little innovation which in turn leads to poor customer service. The examples litter the headlines; Southwest Airlines vs. United Airlines for just one example.

While there are lots of books that ask us to take a better look at our data, I have reviewed a number of them, this is one of the few books making the case for balance.

And that makes it a fresh, and interesting read, and a book to take to heart.