Archives for posts with tag: Blogging

This blog has now been running in its present form for 10 years. Its previous iteration ran for a couple of years and then there was a six-year gap. All of the old content, such as it was, is archived somewhere, but for now the past ten years is it.

What does ten years of writing a blog post every few weeks get you? Well, it is certainly not fame and riches. I’ve definitely grown as a writer. Grown to become a better writer – whether I’m a good writer is up for debate. My own self-copy-editing skills have most definitely improved.

Having a body of work, even one as unfocused as mine, I have found useful over the past 10 years. After finding myself answering the same questions online a lot, I wrote a number of posts to definitively answer those questions from my point of view. That’s has been a useful practice for me. It has also been a great way to harvest content ideas when I am in the mood to write, but don’t have a topic.

Blogging has also taught me a number of things:

1: Practice makes better, never perfect.

I certainly always feel I am growing as a writer. My punctuation gets better, for example, a bit like my vocabulary. I’m overly fond of complicated sentences; but I’m getting better at spotting them. For example, the last one very nearly turned into a monster in a fit of irony.

2: Consistency is great, but its either a job or a hobby.

There is nothing worse than the feeling of having to write creatively, but not being in the mood to do so. I found that out the hard way when I was a writer full time. To paraphrase the great Scott Stratten; Write when you have something to say. That’s a lesson I have really taken to heart and if you follow my blog, dear long-suffering reader, that is why I am so inconsistent.

3: Don’t be afraid to revisit topics.

Retreading over the same territory is boring if you have nothing new to say. However, I have found that I often have a lot more to say, and I sometimes contradict what I have said in the past about topics – particularly reviews and specifically Yelp.

4: What you think will be great is often ignored.

I think all writers think this way. You have your pet pieces. Perhaps the ones that stretch you with their subject matter or your approach. They may work out pretty well from your perspective, but not always for the reader. I also have a weakness for gimmicks, which readers, well my readers anyway, do not.  

5: The great discoveries will surprise you.

For me its poetry. In the last 15 months or so I’ve found that while I enjoy writing, and get a lot of personal satisfaction from it, I love writing poetry. Whether I am any good at it is not for me to say. But while I find that Mikefalconer.net is a way for me to process my thoughts and ideas about work and books, I find that wordoutlet.net is a way for me to process emotions. I’ve never been a particularly emotional person, but they are still there. I also find the process on concentrating on a few lines, or even just a few words, unlike an article like this which is 548 words and counting, is much more satisfying to the creative side of me. This side of me loves the language of writing, but can get bored by facts, figures, and descriptions. 

The bottom line (see, still not above using clichés!) for me is that writing a blog has been a voyage of self-discovery and improvement. It has become part of who I am. I’ve been writing on mikefalconer.net longer than I have ever held a job for. The site has become an extension of my personality; for good and bad. I’m proud of having the body of work. I think it says a lot about who I am by how diverse the topics I deal with on here have been.

I have no intention of stopping, and I don’t know if I could if I tried.

For a field supposedly bereft of metrics, social media is full of them.

I have more Facebook fans / Twitter followers / blog subscribers than you do. My tweets get re-tweeted more often, more people are talking about this on Facebook, and every blog post has a hundred comments. And, of course, the crowning achievement, my Klout score is higher than yours.

I’ve had a couple of run-ins lately with social media envy. The first was a blog post that was very popular for all the wrong reasons – I took a position that lots of people disagreed with. I don’t regret that post (or the sentiment it contained), but it did get me thinking on the nature of why that post was so “popular” compared to others on my blog. Certainly, it has been a long understood concept that controversy boosts readership (just ask a tabloid journalist). However, what really made me start thinking on this topic was why would readers engage more just to tell me I’m wrong? Does this kind of thinking carry over into more corporate blogging? Should I start my next vet practice blog with the words “I hate pets?”

Obviously, you won’t find any anti-pet blog posts from me any time soon. But it led me to start reassessing as to why I decided to start blogging in the first place.

The next thing that really set off the social media envy was Facebook. Working in small communities, and have having a very successful Facebook presence on the two major pages I have run as a veterinary practice manager, I believe I am justifiably proud of both the number of fans and the level of engagement, without vast sums of cash being sunk into the pockets of Mark Zuckerberg. My pages have had significantly better engagement, and fan bases than my competitors, or other local businesses. Of course, it is therefore disheartening to come across others who seem to be doing a better job – with more fans and better engagement, even if they are not in your market. Social Media envy I hate you.

The bottom line, however, is that social media envy, like envy and jealously in general is pointless and stupid. The real questions to be asking ones self when faced with social media envy are:

1: Does my presence achieve what I want it to achieve?

2: If someone else is achieving more than I am how can I learn from them and is it even possible for me to do something similar? There is a big difference, for example, in running a Facebook page for a rock band versus running a page for a veterinary hospital or a restaurant.

3: Am I making forward progress and do my clients, and potential clients, like what my online presence delivers for them?

Social media, is a element of a marketing strategy, not a marketing strategy in itself. It is a tool to achieve your goals. And those goals can be quite ethereal. If social media is not working for you, then it is time to try something else or learn from those who doing what you want to be able to do.

It is not a race.

It is not a competition.

It is a tool.

It makes no sense to judge yourself, or even the tool, by how others use it.

Comments, good, bad, and indifferent are always welcome – flame away!   

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