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This article is going to use the term AI, even though the more accurate and less marketing friendly term “machine learning” is the term I much prefer. But this article is about you, dear reader, not me.

Reason to Worry #1: Mid-Level Practitioners

I should preface this section by stating that in theory I have no issues with the idea of the creation of a midlevel practitioner in the vein of Nurse Practitioners in the human world. My main concerns are with the fact that the veterinary profession has decidedly steered away from this kind of thing in the past; I’m looking at you Veterinary Technician Specialists (VTS). Show me an LVT / RVT / CVT with a VTS in dentistry who can’t extract any teeth and I’ll show you a missed opportunity.

Colorado State University (CSU) has become ground zero in the midlevel practitioner debate. The idea of a Veterinary Professional Associate (VPA) was proposed as early as 2009 by a member of CSU and an alliance of multiple non-profit animal welfare / rescue groups. This alliance gathered enough signatures for a proposition which was passed despite significant opposition from just about every veterinary professional body. A more in-depth retelling and an examination of the issues can be found here: https://www.avma.org/news/veterinary-professional-associate-role-moves-ahead

My other concern is that there is so little appetite for a midlevel practitioner in the profession that my “spiddy sense” starts to tingle as to what else might come of this VPA.

More on this later…

Reason to Worry #2: The Erosion of the VCPR

Across the country, before, during, and after the pandemic, moves were made to reduce the needs and requirements of the Veterinary Client Patient Relationship (VCPR).

Ostensively, to allow the use of telemedicine to initiate treatment without the need for a physical exam of the patient. While there are some champions of telemedicine from within the profession, clients only seem to have a stomach for it if it does not cost anything or if it allows them to buy medications online.

If the pandemic taught us anything it was that Zoom is a poor substitute for meeting in person.  Meanwhile, the push to allow telemedicine to replace an exam continues..

Reason to Worry #3: AI medical record writing is not what you think.

It seems like every cloud-based PMS software and every veterinary startup is selling a service that takes the conversation from the exam room and writes up medical records in a format that every vet board will love. Sounds like the perfect product: cheap, quick, and removes the drudgery of a task that just about every veterinarian hates – a task that takes time away from patients and clients.

Ignoring the inevitable veterinary board cases where the AI service just gets things wrong and the DVM did not double check – there is where these services are going and what they will turn into.

Machine Learning requires data to learn from. It takes large data sets and as AI commentator Subhasish Baidya states that AI currently is “decent summarization engines and lukewarm guessing machines.”

As Apple recently stated we are a long way off from “Thinking Machines” and the hype about Artificial General Intelligence is misplaced.

So if AI needs large data sets in order to work, so what? It just makes the product better right?

But what if the end product is actually something else entirely?

What else could a machine that learns what is talked about in an exam room do? If the medical record is meant to reflect the diagnostic process, and we are even very nice as to correct AI tools for writing the record when they get things wrong, how long before they starts suggesting the diagnosis for us?

At this year’s WVC conference I was told that it would launch this year.

A Problematic Veterinary Triad

Suggesting a diagnosis based on existing data is not particularly new. The issue is, and I know I start to sound like a conspiracy theorist here, the other two reasons to worry. Because if I can have a midlevel practitioner or even a credentialed veterinary technician perform the exam and talk to the client, and have the results reviewed by an AI that’s reasonably good at coming up with what might be wrong, why do I need a DVM?

Well the practice acts for one I hear you say! Well, my response is to remember about all that weakening of the VCPR? Why does the vet have to be on site? They could be in a different state or even a different country.

We are devaluing what it means to be a veterinarian and the role that they have to play in the care of pets.

I wish that I was super smart and that I could say that nobody else was thinking in these terms and I could claim my tech bro title. That way I could make my AI startup and combine it with my chain of low-cost veterinary clinics bankrolled by venture capitalists which I could then turn around and sell for billions. If I am… well then tech bro’s you’re welcome to my idea – my ethics can’t stomach it.

When I talk to vet students about this problematic triad they are horrified – literally horrified. When I talk to people who think about the future of veterinary medicine, they say “of course” and then tell me how they are planning to leverage these things.

When I talk to practice owners, they either reject the premise or shrug their shoulders and say “so what.” Nobody is looking to make AI models that replace upper management at the moment. We are the ones who buy those tools – tech bros are not stupid in that way.

When I talk to AI companies at trade shows (one of my favorite pastimes these days) and ask where they got their modeling data they are surprisingly evasive – particularly when you bring up the ownership of records and privacy.

The fundamental issue is that using machine learning to reduce the need for a DVM onsite, or the number of DVMs will come down to how much money is saves / generates. It’s a rare company that puts anything ahead of the bottom line. Particularly as those companies get larger.

A common saying from the AI world is that AI will not replace you but that a human using AI will. I hate this saying because it is so disingenuous. If I employ 10 technicians with AI tools and a DVM in another state to review everything, to replace 10 DVMs I am technically in line with this quote. But nobody would agree that AI has not replaced the 10 DVMs. Even if I just gave those same 10 DVMs those same AI tools their productivity is not going to increase to the level where the technicians and AI don’t make more sense from a purely economic standpoint.

Reason Not to Worry #1: AI is Self-Limiting

Ignoring the lawsuits about copyright infringement in the training of machine learning models for the time being, AI always needs new data to “learn” new things. Who is going to provide this new data for the diagnoses of new conditions or new treatments if we are just relying on an AI to make the diagnosis in the first place?

I also feel that the reliance on AI to write records will increase the reliance on AI tools that will summarize records into a few simple sentences. I have enough faith in my fellow humans to hope that the result of this will just be recognition that simple records are just better in the first place and why don’t we just write them that way. The alternative is complete madness when data is kept in some arcane format that no one actually reads.

In addition, the “hallucination problem” with AI does not seem to be anywhere close to being solved. For those who are unaware, AI’s “hallucinate” wrong data all the time. In technical circles we call this “getting things wrong.” Yes, you heard right; AI’s get things wrong all the time. There are numerous lawyers who have been cited by judges for submitting AI briefs that contain references to cases that just don’t exist.

The AI world calls these missteps “hallucinations” to make their products seem better than they are. More complex and “thoughtful.” What they actually mean by hallucination is that the AI got things wrong and they don’t know why.

Reason Not to Worry #2: Human Interactions Matter

There will be value in not using AI. Just like there is value in not allowing your work to be scraped by AI. Just like in film, music, and art, the use of AI is distinctly frowned upon because the consequences of doing so are so harmful for everyone involved. Why pay to use a tool, made by someone in Silicon Valley, that would not exist without the theft of material that the tool must have used in order to work?

Likewise some clients, admittedly not all, will value face-to-face interactions with their veterinarians as long as we make it worth what we are charging. If COVID taught us nothing else it is that a virtual appointment, like a virtual meeting, is a sorry excuse for the real thing. Why would veterinary medicine be any different? Medical records that read like they were written by a human and are understandable will have far more value than those that might be more technically proficient but don’t reflect the personality of the DVM.

In fact, humans are so much better at these interactions than AI that a surprising number of AI startups and tools are actually just low wage humans working in other countries remotely.

Reason Not to Worry #3: The Power of Community

While the midlevel practitioner for veterinary medicine bill was passed in Colorado, nobody seemed particularly happy about it. An alphabet soup of state and national organizations came out against the idea of midlevel practitioners and this bill in particular. Even the vet school at Colorado State, from what I can tell, was not enthused about being connected to this new position.

If the profession can fight back against the midlevel practitioner it can fight back against other things such as remote DVMs and hospitals just staffed by technicians all the way through to AI’s role in the diagnostic process. It might even win some of these fights and we will be stronger as a profession if we get used to fighting for what we believe in.

I do actually think machine learning does have a role in veterinary medicine – just like I think it has a role in business in general. My issue is that we are giving little to no thought to the consequences of using these tools wherever we can squeeze them into.

Part of the thought behind these six points is that I do believe that it will probably all work out in the end. It is the damage done to the profession in the meantime that concerns me most. That it might be too difficult to undo that damage and far too late to avoid the suffering caused – whether its lower wages, missed diagnosis, or a radically changed business model for the average veterinary practice which will now lack the skills needed to reject using AI even if it wanted to.

I’ll leave you with a final thought. If AI is writing all your emails so that you don’t have to write them and summarizing all your emails so that you don’t have to read them, would you then have the critical thinking skills to know when the AI had made a mistake? Why would we think veterinary medicine would be any different? I’m not suggesting that all technology is bad, but I think this quote, often attributed to folklore hero John Henry, says it best;

“When a machine does the work of a man, it takes something away from the man.”

Image by aytuguluturk from Pixabay

Image by Xavier Turpain from Pixabay

Just stop it, okay?

Unless you have been living in an underground bunker for the past three years, not as unlikely as it might have seemed ten years ago, you might have noticed that QR codes are back.

Menus, adverts, buildings, and trade show booths are once again adorned with them.

Other than the pandemic, another reason for their renewal is the imbedding in the camera functions of most smart phones, a QR code reader allowing links to websites be opened by visually scanning the code with your phone.

What is also back; however, is bone headed implementations of QR codes because they are “cool.”

Don’t get me wrong, I’ve seen great implementations of QR codes. I have used them on ads and I used them extensively in the hardcover edition of my book. However, just like the article I wrote in 2012, which in turn was inspired by Scott Stratten’s rants on the subject, QR codes are a simple technology that often gets badly implemented and are used to cover up a multitude of other sins.

Please don’t put QR codes on websites

Mike’s Guide to QR Code Bliss

DO make sure that your website is mobile friendly if you are going to use QR codes. I can’t really believe I have to say this, or that anyone still does not have a mobile friendly website, but they do; and QR codes are a mobile technology. Therefore, as a mobile technology, if you are sending people to a website that is not mobile friendly all you are going to do is frustrate people who know how to use a technology better than you.  

DON’T put QR codes in emails. QR codes need to be scanned by a mobile device. Putting a QR code in a email which is then opened on a desktop requires the user to scan their computer monitor or laptop screen with their smartphone. This is nonsense. It is particularly nonsense because a QR code is just a fancy way of getting someone to click a link and links can be easily embedded directly into emails. Also, an email opened on a mobile device cannot read a QR code in that email. There are a few workarounds for this which I go into below; however, a link is simple straight forward, and we have been using them successfully for decades.  

DO make sure that the site your QR code links to is clear simple and easy to use. Having ambiguity on a target page, after someone has gone to the trouble of scanning your QR code, is just silly. It is snatching defeat from the jaws of victory. Test your QR codes. Make sure your landing pages are simple, easy to use, and above all, working. There is nothing wrong with having multiple QR codes when it comes to directing your target audience.

DON’T put QR codes in Instagram posts. For some phones this actually works – they have a built in QR code scanner for photos and there are also apps users can download to allow for the scanning of codes. However, one of the reasons why QR codes had such problems with adoption in the past was the need to download an app. But for most users, who almost exclusively looking at the platform on their smart phones, QR codes on Instagram are useless as there is no way to directly scan them. “Link in Bio,” which directs users to look at the Instagram bio, and click the link there, is a simple workaround for the Instagram imposed limitation of only allowing a single link in an Instagram users bio. There are also multiple tools, including just a website, which allows users to have that single link lead to a page where there are multiple link options. I should also add that all Instagram users can now just add links in their Stories negating the whole issue.

DO put QR codes on flyers for things that require a sign up. Flyers that get printed out and put on notice boards for meetings etc., that require an RSVP, are a great use of QR codes. Much easier than the target audience having to type in a URL or email address. Just ensure that the landing page is simple and easy to use. However…

DON’T make the QR code on a flyer the only way to RSVP / sign up. Flyers for meetings etc. are often emailed to multiple people. If a QR in a pdf document is the only way to access the link to sign up it is massive over complication for the end user. A link in an email works great. A link in the PDF also works. Hell, you could even make the QR code itself a clickable link (I don’t recommend this). QR codes are supposed to make things easier not harder.

DO make QR codes simple. The more complicated the URL that the QR code is linking to, the more complicated the QR code itself needs to be. URL shorteners can help here; however, one should use these sparingly as security conscious users may be unwilling to got to a site blindly.

DON’T make QR codes too small. The vast majority of sensible QR code implementations are to add links to paper. A user sees something that interests them on a piece of paper, and they can then scan the code for more information, to sign up for something, or even to buy something. However, tiny QR codes can be difficult for some smartphones, or users, to scan. Since QR codes are about reducing barriers to getting users to click on a link, making the link too small is just a case of shooting yourself in the foot.

DO put QR codes in videos and digital signage. But only if you are going to give users enough time to get out their smart phones, open their camera app, focus on the screen, and scan your code. If you are not going to devote enough time to allow the QR code to be scanned, and allow for the QR code to be a sensible size, then what is the point of having the QR code in the first place? Also, if the QR code is being including in content when the user can just pause the video to scan a QR code then the likelihood is that they will find clicking a link much easier. Just put the link in the description.  

DON’T think you must have a computer to display a QR code. I have seen a laptop on a tradeshow booth being used solely to display a QR code. How about a piece of paper? A QR code on a computer screen does not make you look more technically savvy. It makes you look like you forgot the sign, or the piece of paper, with the QR code printed on it.

QR codes can be awesome, particularly with smartphones having the ability to scan them built in. However, like any technology, it is only as good as its implementation. Bad implementations are just bad – they don’t get better because they have a QR code involved. Having a QR code to have a QR code is a prime example of bad implementation. They are a tool – try not to bring back 2012.

This is a difficult and complicated book to review.

Being someone who has been an advocate of email, as opposed to other forms of business communications, such as text messaging and apps, I started reading this book with a certain amount of trepidation. Email does not have the sexiness factor of other tools; however, it does have distinct advantages for businesses.

Like many books with provocative titles, “A World Without Email” is arguably mistitled. The central tenant of the book is that email, and other communication tools that are often put in its place such as Slack, create a “hyperactive hive mind.” This hyperactive hive mind makes us so concerned with the work of reading and answering messages, that it frequently gets in the way of our actual jobs and that it is ill suited for most of the communication that is needed anyway. What Mr. Newport is suggesting in this book is that we reevaluate how we perform work rather than just assume that the way we have always done it is best.

The arguments for doing this are pretty compelling for a project-based workplace, where “knowledge workers” are producing materials. Where most of the arguments in the book fall down is when it comes to managers supporting other employees in a service-based industry – such as a veterinary hospital. Or a business where “training” your customers to communicate in a particular way is difficult if not impossible. Having said that what should actually be taken away from “A world Without Email” is not the title, but the idea that we should carefully look at our workflow and information exchange and build systems and protocols that actually work for what our employees need. This is of course opposed to making our employees bend to what an ad-hoc exchange of information, using a tool such as email can give rise to; a hyperactive hive mind.

A surprising recommendation from this book, is the suggestion that what is often missing from businesses for their knowledge workers is support staff. This does not mean a return to the days of typing pools and Mad Men-esque assistants outside every office door; but it does suggest that leaders need to understand that for knowledge workers, switching between their primary focus and communication, can dramatically impact the former without significant gains it the latter. Assistance in communication can result in productivity increases that far outweigh the costs of that assistance.

There is, however, a real danger that the wrong lessons from this book will be drawn. For example, that implementing a tool such as Trello, a task-based management app, will remove the need for meetings or other forms of digital communication. In fact, I find the focus on the evils of email while ignoring the much greater issues that can arise with text messaging and apps such as Slack, undermines some of the book’s credibility.

The idea, that workflow in business communications needs a more formal protocol, has been around for a while in various forms. Mr. Newport makes a good argument for devoting time and energy into a workflow protocol for you and your business. What is not so clear from “A World Without Email” is whether what actually needs to change is our relationship with email and other forms of communication – practicing good communication hygiene for example – rather than abandoning the tool all together for its own misuse.

To sum up this a book that is worth reading, thinking about, and even discussing with your team. It is not a book to adopt trite slogans from and use to justify making rash decisions.

Business is rarely one size fits all.