Archives for posts with tag: Change

I have been reviewing books for a number of years now; however, movies have always been my passion and on occasion I have used movies in staff meetings for the accessibility of the message. I decided that it was time to share some of these.

 (Clicking on the image above will take you to Amazon where a tiny percentage goes to help my movie and book buying habit.)

 

Moneyball, based on the excellent book by Michael Lewis of the same name, follows the real life story of the Oakland A’s baseball team. In particular, Moneyball documents the Oakland A’s struggles of trying to be successful with a budget a mere fraction of their competitors. The realization of their manger, Billy Beane – played by Brad Pitt, that they either have to “adapt or die” is one that many businesses can relate to. The solution that Oakland A’s adopted was to look at the data about players, which informs hiring and firing, objectively rather than emotionally.

Looking at a problem from outside the box and understanding what a problem actually is, not what you have always thought it was, is a huge lesson for most managers. It is also one that is difficult to teach. However, the lesson of being prepared to do what others will not is one that many from the business world will be familiar with – or at least should be. Overcoming the objections, and down right obstructionist behavior, of those who have not bought into your ideas should also be familiar territory for most managers. The movie treats these issues with respect, and although there is an obvious “good guy / bad guy” dynamic, it is easy to overlook this and see the issues being discussed from both sides.

Since the publication of the book, the statistical approach to fields that have previously been lacking such analysis has become know by the colloquialism “Moneyball.” And although the initially baseball was dramatically changed by Billy Beane and the Moneyball approach, there are signs of it falling out of favor.

However, it would be a mistake to dismiss the book, or the movie, because of this change in the idea’s fortunes. Indeed it actually signals a misunderstanding of the limitations of the approach and of statistics in general. As is stated in the movie: “The first person through the wall always gets bloody.”

The movie does break some of its own rules for dramatic effect; however, these are minor sins given how excellent the movie is as a whole. Interestingly, the movie also has two of the best scenes I have ever seen about terminating an employee. New managers could do a lot worse than follow Brad Pitt’s advice on the matter that can be found in Chapter 8 at the 1:00:00 mark explaining the right and wrong ways to go about a termination. Chapter 10 at the 1:18:00 mark actually shows Jonah Hill”s character putting that advice to use and it is a highly accurate and realistic portrayal of how a termination should be done.

As a management tool, Moneyball is a great business story cloaked in a sports jacket. Both the good and the bad of analytics are on display here, as well as the difficulty of being a pioneer and trying to overcome entrenched ideas whose only validity is “that’s the way we have always done things.”

You may not like baseball, but this is a smart story, based on a smart book, about smart people. It also has the added advantage of being highly entertaining.

You could do a lot worse.

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A brilliant book on change and how to apply it in the real world. Over 250 real world examples and ideas underline the authors basic concept – getting people to change is like someone riding an elephant. Appealing to the logic of change is like appealing to the rider of the elephant. The elephant itself is the emotional connection to change. Finally, the path is the environment which can either help or hinder change.

Through numerous examples, the authors show that by appealing to the rider of a situation (the logical argument), the elephant (emotion), or the path (the environment) change can be effected by addressing these disparate elements individually, or together.

An excellent example of this is provided with nurses making errors in the dispensing of medications to patients. The hospital used in the example had an error rate of 1 in 1,000 – pretty good, but still a lot of errors. The nurses understood the need to not have errors, so the rider / logical part of the problem was not at issue. Likewise, nurses directly saw the effect of errors in medication had on their patients and so had a direct emotional connection – the elephant was on board too. The issue was in the environment or path. Nurses are constantly interrupted by doctors, and other nurses, while they are working and found it difficult not to help when asked, thereby distracting them from their main task. The solution? Tweak the environment / change the path so that nurses did not get distracted.

A bright orange vest was employed whenever a nurse was dispensing medications so that everyone else on the floor knew that they were not to be disturbed. The program was universally hated – the rider element thought it was unnecessary, the vests got lost all the time and hated that they could not help their doctors and colleagues. The elephant part of the problem felt that they might as well wear a dunce cap – the nurses felt demeaned and that the vest drew attention to the fact that they made mistakes.

This might have spelt doom for the program until the data came back. Over six months every department that employed the program saw a decrease in errors of 47%. Needless to say the change in the path / environment won over the rider / logical objections and the elephant / emotional objections because it worked.

The book is also a great champion of checklists which have gotten bad name precisely because they work so well. They can be seen as dehumanizing and giving rise to the idea the checklists mean “a monkey could do it.” Like most objections the book deals with this argument deftly. “Well, if that is true, grab a pilot’s checklist and try your luck with a 747.”

There are a number of other elements that I can’t do justice too here: black and white goals, precise clear instructions, the power of action triggers, and the how to harness the herd to improve culture. But these elements are really tweaks to the fundamental concept of the logical, emotional and environmental components of enacting change.

At the back of the book is, essentially, a manual for enacting change complete with a web link to resources and PDF of a one page overview that the authors encourage you share! It is here by the way. This alone is worth the purchase price of the book and will ensure that the book stays on my desk rather than on a bookshelf.

Wonderfully researched, well thought out, and very smart. “Switch” is essential reading for anyone who want to understand why change can be difficult and what it takes to implement change against the odds. It should also be a template for other business books – ditch the theory unless you can prove it I the real world and show how it applies to the real world. Authors please take note.

Can’t recommend this book enough and owe a huge favor to the person who bought it for me.

(Clicking on the cover above will take you to the book’s Amazon page and contribute to my book buying habit / problem.)

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