Archives for category: Books

(Clicking on the image above will take you to Amazon where a tiny percentage goes to help my movie and book buying habit.)

I’ve never watched “Grey’s Anatomy,” “Private Practice,” “Scandal,” or “How to get Away with Murder.” So why read, let alone review, a book by the writer and creator of such successful, but ultimately not that interesting (to me) features of the television landscape?

Well, the recommendation by a good friend got me to read the blurb and then the audacity of the idea did the rest.
Shonda Rhimes is a busy, powerful, highly successful, African American single mother in Hollywood who realized after a conversation with her sister that she did not enjoy her life. In a bid to change her life she decided to spend a year saying yes to things she would normally say no to because she was “too busy.”Part memoir, part self help book, part treatise on creating balance between home and work lives, “Year of Yes” is a remarkable book. Funny, honest, deeply personal, and down to earth yet also intellectually satisfying Ms. Rhimes let’s the reader into her world and into her mind. It shows that success does not translate into happiness – but that it can if you’ll let it. The book also is a rallying cry for stretching one’s self and not becoming self limiting due to what scares you.

Where the book really scores for me is in figuring out how to have a successful career, and a balance that with having a fulfilling home life that works for both parent(s) and children. While this is not particularly relevant for me (I’m not a parent) it is interesting from an employer and manger perspective for those that do.

I will not attempt to distill several chapters into a paragraph but the importance of personal rules and creating boundaries is great advice for manager to give to employees struggling with the conundrum of the near mythical work life balance.
While there is plenty for the fans of Ms. Rhimes’s shows, working parents, and those interested in the world of Hollywood television production, there is also just a lot of great advice about personal heath, relationships, diversity, and dealing with stress.
This is one of the most surprising books I have read in a while and it is well worth your time – particularly if you like to say “no.”
Note on the Audio Edition: as I often do with books I listened to the audio version which is read by the author and includes actual audio recordings of speeches that she has makes as part of her journey. Shonda’s personality truly shines through with her performance and I highly recommend this version for adding an extra dimension to and already great book.

(Clicking on the image above will take you to Amazon where a tiny percentage goes to help fund my book buying habit.)

“We have always had some influence over the justice system but for the first time in 180 years, since the stocks and the pillory were outlawed we have the power to determine the severity of some punishments and so we have to think about what level of mercilessness we feel comfortable with.”

So You’ve Been Publicly Shamed by Jon Ronson shines a, sometimes unwelcome, light on the unforgiving nature of Internet shaming. Ronson convincingly argues that almost 200 years ago we abandoned shaming as a form of punishment, not due a lack of effectiveness with rise of the larger towns and cities, but because it was seen as overly cruel.

Ronson has extraordinary access to those who lives have been ruined because of a bad out of context joke, calling out someone for perceived sexist comments, for making perceived sexist comments, and for being too irreverent in a selfie at a national memorial. The author also cleverly focuses on those less worthy of pity; the successful author who gets found out for making up quotes, and exposes our own attitudes to shaming. And then there are those who seem to have beaten the shame cycle; the UK publicist who went to war with the tabloid press, and the small town where almost a hundred of its citizenry where reveled to be visiting a local prostitute.

As well as telling the story of the various victims of the modern age of public shaming, Ronson also tells us of his own journey and grappling with his own role in the shaming of others and of being of control of his internet persona. This does not hang together quite as well as the rest of the book. I have a hard time, for instance, that such a talented researcher cannot look back through their own Twitter history to see who they have previously shamed. However, this is minor quibble and a brave personal exploration and opening up about personal shame.

The book does end on a relatively positive note due to the miracles of Search Engine Optimization (SEO), however the real point of the book is for the reader to examine how they feel about this return of public shaming. Even for those whom it is hard to defend; the hunters seeking big game trophies, the Vet taking pleasure in shooting a cat with a bow and arrow, and the plagiarizing author, to name but a few – do they really deserve this level of life altering destruction?

For those who answer yes, this book is for you. “So You’ve Been Publicly Shamed” is, if nothing else, a testament to how much of a double edged sword internet shame can be, how cruel and destructive it is, and how uncomfortable we should all be with it. The Internet shows us at our best and worst as a culture – it is we who have to change.

Note: I have refrained from using the names of any of the subjects, or related people, in this post so as not to add to add to the problem.

– Uncovering the links between leadership and mental illness.

(Clicking on the image above will take you to Amazon where a tiny percentage goes to help fund my book buying habit.)

 

What makes a great leader?

Why do some leaders succeed in times of crisis and others in times of relative peace?

In Nassir Ghaemi’s impeccably researched book he puts forward the idea that leaders who have some form of mental illness, such as depression or bi-polar disorder, make excellent crisis leaders. To back up his claims he focuses on eight leaders from the world of politics, business, and war: John F. Kennedy, Martin Luther King Junior, Mahatma Gandi, Ted Turner, Franklin D. Roosevelt, William tecumseh Sherman, Winston Churchill, and Abraham Lincoln.

All of these leaders, according to Ghaemi, meet the clinical definition of mental illness to some degree and it is this mental illness that allows them to empathize with those they lead and come into conflict with in the case of depression, and gives resilience and creativity to those with bi-polar disorder.

In other words, in times of crisis we are better off being lead by mentally ill leaders than mentally healthy ones. There are different kinds of leadership for different contexts.

Ghaemi also gives examples of leaders who do not meet the clinical definition of mental illness and who did not excel in times of crisis: Neville chamberlain, Richard Nixon, George McClellan, and perhaps controversially George W. Bush and Tony Blair.

However, perhaps the most controversial part of Ghaemi’s book is the rational that he gives to both Adolf Hitler and the Nazi high command. While not making any excuses for Nazis, Ghaemi does make a compelling case that Hilter suffered from bi-polar disorder that was then exacerbated by the mis-prescribing and abuse of drugs by his doctors. It is this insight that underlines the dangers of not understanding the relationship between leadership and mental illness: “Mental illness can produce great leaders but if the illness is too severe, or treated with the wrong drugs. It produces failure or evil.”

As Ghaemi defines it; “mental illness is the susceptibility of entering manic or depressive states not constantly being in those states. And leaders derive benefits from going into and coming out of those states.

The best crisis leaders are either mentally ill or mentally abnormal. The worst crisis leaders are mentally healthy. In times of peace mental health is useful. One meets the expectations of ones community and one is rewarded for doing so. In times of war or crisis it is the misfits who fit the bill.”

This hypothesis has dramatic implications for those who lead people, whether it be through politics or employment. At its most basic the concept is that different circumstances require, not just different leadership styles, but different leaders entirely. The leader that builds a company and struggles to build an ongoing concern, may not be the right leader to joy the fruits of their labor. Conversely, the leader who has provided excellent stewardship for years if not decades, may not be he right leader when a crisis envelopes a business.

Ghaemi is perhaps most insightful when analyzing mentally healthy people and the failings that go along with mental health. “The typical non crisis leader is idealistic, a bit too optimistic about the world and himself is insensitive to suffering having not suffered much himself. Often he comes from a privileged background who has not been tested by adversity. He thinks himself better than others and fails to see what he has in common with them. His past has served him well and he seeks to preserve it. He doesn’t acclimate well to novelty.”

A First Rate Madness is an important book for those who seek to understand leadership and what makes good and bad leaders. It is perhaps symptomatic of the stigma attached to mental illness that this book is not more well regarded and its theories more widespread. One cannot read it and not take some serious insights even if rejecting its central premiss.

In short, it is essential leadership reading.

(Clicking on the image above will take you to Amazon where a tiny percentage goes to help fund my book buying habit.)

 

A short book, Entangled Empathy puts forward the case that for upgrading our relationship with animals to one of responding to the “needs’ interests, desires, vulnerabilities, hopes, and unique perspectives” based on the context of their situation rather than focusing on animal “rights.”

What does context have to do with this subject? Gruen uses the example of man and his children entering a subway car where upon the man sits down and closes his eyes while the children proceed to become extremely disruptive. When eventually someone suggests to the man that he do something about the behavior of the children the man agrees, apologizes, and states that his wife had just died and they don’t seem to know how to deal with it anymore than he does.

Essentially, Entangled Empathy is a rallying cry to abandon ridged ethical principles when dealing with animals and move to a more empathic model. To do this we have to recognize that we already have complex relationships with animals and when it comes to their welfare a one size fits all solution can actually be harmful.

There is a lot of merit to what Gruen is talking about in Entangled Empathy; however, the execution leaves a little be desired. There are some rally quite interesting models used to prove ethical points (such as the man and the children on the subway); however these are not expanded upon with any great new insights. Rather they are broken down to component parts and never put back together again.

Gruen does use a couple of examples from her own life, and work, but they are never fully explored in any meaningful fashion. Anyone who reads the book and expects to finish with a set of tools to better handle animal welfare based on entangled empathy is going to be sorely disappointed.

While certainly interesting, and it gives some food for thought, there is little in the way of answers here which makes Entangled Empathy much more that a statement of principles bordering on “we can do better.”

Notes on Startups, or how to build the future – with Blake Masters.


(Clicking on the image above will take you to Amazon where a tiny percentage goes to help fund my book buying habit.)

Some will know Peter Thiel (pronounced teal) as one of the founders of PayPal, or maybe even as an Silicon Valley investor. However, it is much more likely that you recognize his name from his brief portrayal in the movie: “The Social Network.” Wherever you know is name from, even if it is from my blog, he is a man worth listening to. Blake Masters certainly thought so when he attended a series of lectures that Theil gave at Stanford and took more copious notes than anyone else. These notes started to circulate to a much wider audience than the student body and so a book project was born.

Zero to One is a reference to the ability of a technology company to go from nothing to something and thereby change the world. Interestingly, Theil defines a technology company as any company with new ideas – doing more with less. This generally means software startups in the mold of Google, Apple, and Facebook, but he is at pains to stress it does not have to be.

Zero to One is interesting because the ideas it contains about business are quite contrarian to what we believe as outsiders about startups and Silicon Valley (and I’m sure to a number insiders as well). We have all been brought up to believe that competition is a good thing; however, Theil makes a convincing case for competition as a destructive force. “Monopoly is the condition of every successful business” and “Every business is successful to exactly to the extent that it does something that others cannot.”

He is on less firm ground when he tries to apply his startup thinking to the wider geo-political world. Although he is undoubtedly on to something with defining groups of people as “indefinite optimists” “indefinite pessimists” “definite optimists” and “definite pessimists” – particularly as it relates to politicians, and finance – it is hard to buy this as it relates to entire continents.

It is interesting to note that a lot of the ideas contained in Zero to One are self evident but are so against standard business thinking (it is a brave man who says Malcolm Gladwell needs to rethink his ideas) that they have the favor of heresy. Why should you expect any business to succeed without a plan? A business that cannot provide a ten fold improvement in technology over its competitors is doomed to competition death. Don’t disrupt – avoid competition. The history of progress is one of monopolistic innovation.

What helps sell these heresies is how Theil relates these to the high tech modern fables that we have all grown to know, but not understand: Google vs. Microsoft. Microsoft vs. the United States Government. The rise of Facebook. And the reemergence of Apple.

One thing that explains a lot of the success of the Silicon Valley startup is the focus and vision of founders. However, as Theil points out this comes with its own drawbacks and potential pitfalls – particularly as you try to apply his thinking to general business environments.

“…(the) strange way that new technology companies often resemble feudal monarchies rather than organizations that are supposedly more modern. A unique founder can make authoritative decisions. Inspire strong personal loyalty. And plan ahead for decades. Paradoxically, impersonal bureaucracies staffed by trained professionals can last longer than any lifetime but usually act on short time horizons.”

The cult of personality can come at a cost for both the founder and the companies they have created. Founders are important not because they are the only ones who’s work and add value but because they can bring out the best work in other people. Adulation of a founder has to be tempered by the fact that it can turn into demonization and notoriety at any point. Theil indeed makes a striking comparison between founders and the worshiping of scapegoats and sacrifices of ancient peoples.

Zero to One is that most rare of things, a business book that actually contains new and interesting ideas about companies and markets that you felt you already knew about. It also has some stark lessons for those who seek to emulate the success of the startup model, without understanding what makes it successful in the first place. Hint: it is not the perks!

This is less a manual for the modern startup, and more a cautionary tale about borrowing ideas without understanding context. Whatever you take from it, it is certainly a book worth reading and Theil is a thinker we should hear more from outside of Silicon Valley.

(Clicking on the image above will take you to Amazon where a tiny percentage goes to help fund my book buying habit.)

 

If you live in Las Vegas…Check!

Have an interest in management and business issues… Check!

And know a number of people in the Downtown / Zappos / entrepreneur community… Check!

Then you can’t help but have heard of Holacracy.

Normally the tones of conversations about Holacracy, and in particular of Zappos’s ’embrace it or leave’ offer to their staff, mix wonder and an unbelieving shake of the head normally reserved for parents of teenagers. This new book by Brian J. Robertson aims to change all that.

The funny thing is that it actually does a pretty good job.

The first real hint that there is more here than just a new business book, is in that the author has been involved in Lean software development and it is almost a throwaway comment- which is unfortunate. Lean is becoming a highly respected way of changing how companies work (please see my review of Lean Hospitals for a better explanation) and there are some interesting commonalities that someone, better versed in both than myself, needs to explore.

At its core, Holacracy is the deconstruction of work into roles, accountabilities, domains, and polices and giving employees the freedom, and the structure, to make modifications when “tensions” arise without the formal structure of supervisors and management. Interestingly, a lot of the housekeeping of Holacracy is in preserving the integrity of the process rather than the comfort of the employees. “It is difficult to hide from empowerment when the organizational process around you continually shines a light on your hiding place.”

Of course, if you are looking for things to turn you off such as parody worthy jargon; “In Tactical Meetings circle members use a fast-paced forum to deal with their ongoing operations, synchronize team members, and triage any difficulties that are preventing progress.” then you will find it. However, it is worth embracing one of the key conceits of the author when describing the adoption or even understanding of a system such as Holacracy: The rules of any game fade into the background when everyone knows what they are doing and how they should do it. It is only when someone breaks the rules, or does not know them well enough, that the rules come into sharp relief.

For those of us who are constantly looking to upgrade our management tool box, there is a lot you will recognize from other areas and other ideas what are worth re-purposing if a complete adoption of Holacracy is never even on your mind. The structured checkins at the beginning of meetings, for example, I am already planning on adopting along with the book’s strategy definition.

Of course, a book of this length (it is a short 200 pages that I read in a morning) can be nothing more than a appetizer or introduction to the world of Holacracy. I would have liked to have seen a few more diagrams and a decent FAQ section: The idea that the CEO of a company unadopt Holacracy at any time but is not above the rules is great to know; but would have been nicer to hear on page 10 rather than page 152!

My main criticism of the book, however, is in the field of Human Resources. What does the disciplinary process look like in a Holacracy? What does termination look like? How does that jive with legal and privacy issues? There is mention of compensation models, but these are brief and experimental at best.

There is something really interesting going on here with Holacracy and it deserves a more positive press that it currently seems to be receiving; hopefully this book will help change that.

But it is not a panacea – at least not yet.

But is is worth your time to find out why!

(Clicking on the image above will take you to Amazon where a tiny percentage goes to help fund my book buying habit.)

“Scott, we have a problem with social media. People keep going on there and complaining about our products. We just don’t know what to do!”

“Well, for starters, how about you make a better product?”

Unselling is about sales and how the rules of selling have fundamentally changed.

After two fun books (that I reviewed here and here) on the good, the bad, and the ugly of social media and customer service, Scott Stratton and Alison Kramer have given us a great and insightful book on taking the pulse of our customers and where our businesses should be aiming. These concepts of pulse and aim (you’ll have to buy the book for the definitions) tie together a lot of what Scott has been talking about online and on the Unpodcast for the last couple of years.

What Unselling manages to achieve is to create a structure and understanding of why certain methods work and why others don’t. It is one of the frustrations, for example, to here about customer service failures and successes that can seem to contradict each other. Unselling provides keys to unlocking these mysteries. It also debunks a lot of nonsense that other marketers and marketing books talk about.

An extremely easy read, with short chapters, this is not Scott Stratten the borderline stand-up comic and keynote speaker, this is Scott Stratten the insightful and intelligent marketer who had risen to the top of his profession (the jokes almost get in the way). While the previous books concentrated on the how and the what, Unselling is very much about the why.

This is not a book for sales people, or a book for marketing people, it is a book for business people, and people in businesses, because we are all sales and marketing people now.

By Mike Falconer

(Clicking on the image above will take you to Amazon where a tiny percentage goes to help fund my book buying habit.)

“Lean” is a way of thinking about business and business operations based on the Toyota Production Method. Often linked with Six Sigma much trumpeted by GE, Lean focuses more on employee engagement than the statistical analysis of Six Sigma.

A full description of the benefits of Lean, or even Lean Vs. Six Sigma, or Lean Six Sigma are out side the scope of this blog post (for that you can check out the author’s own excellent blog post on the subject of Lean Sigma and Lean plus Six Sigma here.) However, I should probably give some background on why I want to read this book and my interest in lean.

The simple answer is that I had become aware of the short comings of much of the veterinary specific continuing education when it comes to larger hospitals – particularly when it comes to employee engagement and communication. I’ll never forget sitting in on a not very good seminar on internal communication at a veterinary conference and then finding out that the speaker’s hospital had less than ten employees. There is nothing wrong with practices of that size, but the ideas were not scalable – I have supervisor meetings larger than ten people! Because of these issues I started to look to the human healthcare world for ideas and inspiration.

I did this with some trepidation.

Human healthcare has some serous issues and in many ways could learn a lot from the veterinary world – not lease in the use of resources and customer service which seems at times to be virtually non-existent. Having said that, lots of others have similar feelings about human healthcare and there are a number of people trying to make major changes hospital wide.

One of those people that I came across was Mark Graban, the author of Lean Hospitals.

I had been communicating back and forth with Mark over Twitter about healthcare and process issues that interested us both and so I decided to give “Lean” a serious look.

I should make clear, that Lean Hospitals is very much a human healthcare book. For those in the veterinary profession, a significant amount of translation and out right rejection will need to take place. However, for those with large facilities to run and with hopefully a mandate to improve, there is a lot to learn from Lean and the Lean Hospitals volume that I am imperfectly reviewing here.

Lean is about reducing waste. Not just physical waste, but the waste of your employees and your patients / clients time and resources. The general principle is that by harnessing the knowledge of your employees about what they do, and by actually looking at and standardizing how your employees work you can create internal systems that not only save time and money but that are safer for patients and employees. Coupled with this is the idea of a culture of continuous improvement and error proofing of the workplace.

A lot of these ideas will be familiar to anyone who has attended a management seminar in recent years. What seems to make lean and Lean Hospitals different is how it is all held together and that is has real processes and tools for implementation and analysis.

As a book, Lean hospitals takes the form of a workbook, with each chapter giving not only a formal conclusion and lesson points but also a list of questions for group discussion. Although, Mark primarily works in the human healthcare world now, Lean Hospitals is written almost from a lay persons perspective and so the use of human medical terminology or assumption of knowledge of those processes is kept to the bare minimum.

On the downside, Lean as a process, is replete with jargon which mostly takes the form of Japanese words or phrases originally inherited from the Toyota Production method. Although there seems to be no real reason to have to use these terms, other than that some of the ideas need a name of some type, they can be a little off putting and require a certain amount of referring to the glossary (which is excellent!)

Lean Hospitals is also a little expensive for a business book, although cheap by text book standards, but makes up for this by being an excellent read throughout.

The most insightful passage in the book relates that healthcare is full of brilliant dedicated people that daily have to battle with broken systems and goes on to quote Fujio Cho, the Chairman of Toyota Motors: “We get brilliant results from average people managing brilliant systems. Our competitors get average results from brilliant people working around broken systems.”

For those looking for an introduction to the world of Lean, or even just a set of interesting ideas from progressive human healthcare to cherry pick, Lean Hospitals is an excellent starting point.

This year’s Western Veterinary Conference, in my adopted home town of Las Vegas, is a great time to catch up with old friends, former colleagues, and new friends who I had only met online.

One of the conversations that I had over a very nice dinner, was with a former colleague wanting to know about my world – the world of practice management – and how to start down that path.

This was more difficult than I imagined – mostly because my own route into office management / practice management / hospital administration was so accidental. I therefore thought; “there is a good idea for a series of blog posts if ever I heard one,” and so here we are!

Because my world is the world of veterinary medicine and practice management this series will concentrate mostly there. However, it is my hope that this series, much like my blog in general, will also work for anyone in a relatively small business looking to move from the trenches into management.

A Brief Recap

Before entering the world of veterinary medicine I had a very successful career in the world of entertainment lighting (theater, television, events, etc.). Within that pretty specialized and small world I worked in London’s West End as an electrician, a Company Manager (someone who corals actors and worries about when the show is going to close), a touring production manager, a console programmer and operator, sales and technical support for lighting suppliers, marketing of lighting products, and ultimately an industry writer and commentator.

After being in the industry for almost 20 years I decided I wanted a compete change. I moved to Arizona and took a job in a tiny veterinary clinic to keep myself busy, feed my DVD habit, and allow me time to figure out what I wanted to be when I grew up.

I really enjoyed working in a veterinary hospital and it seemed I was well liked there too by both the doctor and the other staff. When the office manager announced that she was moving, on a few months after I had arrived, my name was suggested as a possible replacement. The rest, as the very overused saying goes, is history.

I knew a little about veterinary medicine, some things about people management, not near as much as I would have liked about financial matters, and almost nothing about human resources. I did know about marketing and customer service, and I knew what I hated about going to the vet with my dogs. Mine in not a path I would recommend for everyone, and I made a lot of mistakes. However, I feel I have been at this long enough that I have some insights about getting to where I am and how others can get there too. If they want to!

Terminology

One of the things that is very annoying about my job, is that I am routinely described by titles other than the one on my business card and employment agreement.

Officer Manager

The generally accepted definition of an office manger is of a reception supervisor who also may handle scheduling and other areas such as accounts receivable. More than a lead receptionist in other words, but less than a practice manager.

Practice Manager

A Practice Manager oversees all the areas of hospital in addition to reception, may also handle payroll and other human resource functions.

Hospital Administrator

The job of a hospital administrator is one of having overall finacial and management responsibility for all areas of the the whole hospital, with the direction and supervision of the owners.It may also include all the functions of an office manager and practice manager. They will be involved in the hiring process for doctors and may also have supervisory responsibilities over them. There will also be a significant strategic and planning element to their function.

In all likelihood, managers start as office managers and then progress to practice management and then hospital administration. There is not right or wrong way, however, as long as the needed skills and / or experience are there. It should also be noted that all hospitals are different. I have effectively been a hospital administrator at three different practices and my job and responsibilities has been different at each.

Education

I am a big believer in education. That might sound strange coming from someone who hates actually taking classes themselves and does not have a degree. The bottom line is that your life will be easier with a degree and more doors will open with an MBA. Trust me I know from experience. It is not impossible to be successful without those things it is just harder. If you are planning on learning a lot of new skills, whether as DVM interested in practice ownership, or a technician or receptionist looking to get into managment, you may as well get some letters after your name for the effort.

Becoming a Certified Veterinary Practice Manager (CVPM) is a qualification designed for the job at hand. Several times I have considered getting the qualification myself. If you are having problems as a new practice manager, or making the move from office management to practice management, this qualification is for you.

If formal education is not an option, or just not you, then CE, CE, CE. Continuing education wherever you can get it: online, locally or nationally. It all helps. Speaking of which…

Get Help

I would not be the Hospital Administrator I am now, and would not have the career that I have had, if it was not for my local hospital managers association whose meetings I attended every month while I was in Arizona. Being able to meet with other mangers, find common ground, and being able to talk issues out that you might be having was incredibly useful. If you don’t have a local managers group look for other business groups, including the chamber of commerce, that might be able to help support you. It is a cliche but still true – it really is lonely at the top.

Resources

Throughout this series I plan to give some reading suggestions. The two books below tackle the difficult issues of enthusing others about your ideas, and how to make things change. One of my current favorite sayings that keeps rattling around in my head is “As a manager it does not matter how good your ideas are; it is your ability to implement them that matters.”

I have reviewed both these books before and other than providing a very basic introduction I have just provided links to the reviews. As always, clicking on the pictures will take you to Amazon and where Amazon may give me a tiny percentage to help my book buying habit.

“Made to Stick – Why Some Ideas Survive and Others Die” by Chip & Dan Heath

The title pretty much says it all: not all ideas are created equal and how we present things can have a dramatic impact on whether ideas take hold or not. You can read more here.

“Switch – How to Change Things when Change is Hard” by Chip Heath & Dan Heath

You’ll note that both these books are written by the same pair of authors and therefore they work perfectly together as the two sides to the same coin. You can read more here. These books are, at their core, about the nature of communication. If you can’t communicate as a manager then you can’t manage.

For those who are looking to get into management I’d love to hear from you, and for those who are already there I’d love to hear how you got there. Comment away!

Next Time – Part 2: Time to Focus

For frequent and long suffering readers of my blog (there are some of you out there so my analytics tell me) may already know that I am a bit of a Scott Stratten fan boy. Last year I reviewed The Book of Business Awesome / Unawesome and wrote my own diatribe about kittens and QR codes which owes a lot to one of Scott’s talks. I am also a huge fan of the new “UnPodcast” and the “Vegas 30” podcast. The bottom line is  then, how could I not review Scott’s latest venture into the publishing world.

Subtitled “How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground,” QR codes kill kittens is familiar territory for anyone who follows Scott on a Twitter or Facebook (and familiar content if we are being honest about it). Essentially a short picture book, if gives example after example of bad implementation, missteps, and general marketing / social media insanity which makes QR codes are an excellent meta fore.

It is not that QR codes themselves are bad, it is that on the whole the implementation sucks and we use them for the wrong reasons – it is not customers who want QR codes, but rather the companies that think using them says something about how “tech friendly” they are, when in truth it normally says the reverse due to bad implementation.

This is not a how-to guide by any stretch of the imagination (see his two previous books for that kind of experience), but rather an affirmation that you are doing things right (or wrong).

Funny, clever, and vintage Scott, QR Codes Kill Kittens is the perfect present for the marketing or business person in your life…

…Or just a great treat for yourself.

(Clicking on the cover above will take you to the book’s Amazon page and contribute to my book buying habit / problem.)